Strategic Keyword Research & Technical SEO for Ecotable

Project Overview
To elevate Ecotable’s search performance and online visibility, I implemented a data-driven keyword strategy and a robust technical SEO overhaul. This combination ensures that the site ranks for high-value searches while delivering a seamless user experience.
Keyword Research – Unlocking High-Impact Opportunities
1. In-Depth Market & Competitor Analysis – Studied industry trends and competitors to identify the best keyword opportunities.
2. High-Intent Keyword Selection – Focused on commercial and informational keywords that align with EcoTable’s audience and business goals.
3. Long-Tail & Semantic Optimization – Targeted long-tail keywords to capture niche traffic and improve content relevancy.
4. Content Mapping & Optimization – Integrated keywords strategically into page content, headings, and metadata for maximum ranking potential.
Technical SEO – Optimizing Performance & Indexability
1. Site Speed Optimization – Enhanced page speed by compressing images, minifying CSS/JavaScript, and implementing caching techniques.
2. Mobile Optimization & Core Web Vitals – Improved responsiveness and fixed user experience issues to align with Google’s latest ranking factors.
3. Crawlability & Indexation Fixes – Optimized robots.txt, refined XML sitemaps, and eliminated broken links to ensure smooth search engine crawling.
4. Structured Data Implementation – Added schema markup for better rich snippets and search result visibility.
5. Canonicalization & URL Structure – Fixed duplicate content issues with proper canonical tags and optimized URL structures for better ranking consistency.
By combining smart keyword research with technical SEO improvements, I’ve positioned Ecotable for long-term search engine success—ensuring higher visibility, better user experience, and increased organic traffic.



